Some companies will offer a choice of compensation packages, ranging from high equity and low salary to low equity and high salary. 2) Compensation. If you come from a large software company, don’t implement their methodology. “I’ve seen a new VP of marketing, a first-time CMO, get 1.5 points and total compensation of $270,000 to $300,000,” Santinelli says. Working with our sales team and CIO, you'll be the go-to for all deal-to-deal negotiations. QUESTION: We’re looking at bringing on a VP of sales, and I was thinking about providing a 0.75 – 1% equity stake with a 3 year vesting period. Salary estimates are based on 11 salaries submitted anonymously to Glassdoor by Equity Sales Vice President employees. Even if you are a first time VP of Sales you can't do it for less than 1%. In my opinion at least. A startup company might be valued at $2 million when an early employee joins the firm, but attain a value of $20 or even $200 million just a year or two later. A startup sales job sounds exciting, but the VP of Sales in a startup is a world away from a VP of sales at an enterprise company. In a start-up, the VP Sales has to also be aligned to costs, not just revenue. In my opinion at … One morning I got up early for breakfast and sat down with two of Jamie's friends, Tim Connors and Chris Noble. Filter by location to see Equity Sales Vice President salaries in your area. But in a startup, that's just too much. 0.1% of your company is probably not equal to 0.1% of another company, so you need to help every candidate understand the potential value of the equity you’re offering them without making promises. See our, Just Because Your Scale VP Didn't Kill You…. What kind of team are you inheriting? If you’re giving a full salary, then less equity is fine. Knowing that there are 20 million shares outstanding makes it possible for a prospective manufacturing engineer to gauge whether a hiring grant of 7,500 options is fair. You can't fake this. Most startups have a 4 year vesting period with a one year cliff for the equity they offer you. I was offered an equity position in the company. Equity. The older I get the more important this is. I definitely did not have percentage points in the company. By using this site, you agree to this use. How much equity should I ask for as a startup’s VP of Sales? Yeah. But first time founders will be much more susceptible to it. Don’t let your startup negotiation partner monetize it - ask for your full market value in cash unless you’re the type who likes to … It's hard enough to win just based on external forces. Is this about right? Just sayin'. Pre-funding it’s usually much higher. In a billion dollar exit, you make $10 million. As a rule of thumb, a VP of engineering or head of sales who joins at the earliest stages might get between 1 percent and 2 percent. Team Building & HR … Explore by role, location, skill, or market. 4) Generally, is the Founder/CEO Strong Enough to Make Decisions That Aren't Driven by Outside Pressures (Board, Stock Market, Other Startup Valuations, Whichever Book they Read Last Night, etc). Most startups pre-funding can’t afford much of a salary, so they usually compensate with higher equity. And if your startup gets … Most people don’t have to think about this stuff until it’s really important. You can change your cookie choices and withdraw your consent in your settings at any time. Learn. We’re pre-funding right now. ... VP Sales -Founder 175k-200k 175k 0-60k 1.2-5% 3.5% VP Business Dev -Founder 150k-180k 170k 0-35k 1.5-5% 3.0% VP Marketing -Founder 140k-180k 160k 0-30k 1.3-7% 3.0% Equity: Stock and Vesting Schedules. If the person is experienced and can bring a lot to the table, the pre-funding stock options should be significantly higher. So long as he/she has a strong group of leaders around them. Working with our sales team and CIO, you'll be the go-to for all deal-to-deal negotiations. by Naomi Kokubo, Cofounder of Founders Space. Smarten up. Oh I had so much to learn. However, for start-up software or software as a service companies (SaaS), pay incentives often come in the form of stock/equity for player/coach roles. Even if you really, really want your first VP of Sales job, if the product is completely uninteresting to you...just don't do it. 100%. But if a head of sales or VP of marketing joins once a startup has a product to sell and promote, they may get between 1% and 2%, depending on experience. Some of it comes down to the person and how valuable he/she is. Startup equity is one of those things that it’s fair to say every startup founder without an MBA struggles with. Michael Pici wrote for HubSpot that a typical salesperson wouldn't survive on the startup sales floor. 10 Rules to Being a VP of Sales in a Startup. 5) Are You Fired Up to Sell this Product? General range on equity: 1% on the low end. Select Accept cookies to consent to this use or Manage preferences to make your cookie choices. But again, it’s on a case-by-case basis. For founders and CEOs who've never hired a VP of Sales, maybe this helps a bit too. We’re looking at bringing on a VP of sales, and I was thinking about providing a 0.75 – 1% equity stake with a 3 year vesting period. RSS 2.0 feed. Salespeople are stereotypically competitive, hungry and cash-oriented, but like any employee at a startup, equity can play a … Based on what I’ve seen in the past, 0.5% to 3% is typical for an experienced VP post Series A funding. For a head of engineering, top of that range; for corporate functions like HR or finance, near the bottom. We and third parties such as our customers, partners, and service providers use cookies and similar technologies ("cookies") to provide and secure our Services, to understand and improve their performance, and to serve relevant ads (including job ads) on and off LinkedIn. Kevin Tully joined CAPTEK as Senior Vice President of Sales and Marketing after nearly 25 years of experience in global sales and marketing, building market share for branded and private label manufacturing businesses. We mentioned that you should consider startup offers holistically, including both equity and salary. Just to want a budget and a top-line number to meet. I'm a vp of sales for a startup 4 employee company. They don't know better than the founder the vast majority of the time. I was still relatively young in my career. A great startup VP of Sales is someone who’s willing to hustle, work long hours and handle responsibilities they’re not particularly excited about. And so on. As a retained executive recruitment consultant with near two decades of experience recruiting for both start ups and Fortune 50 I agree with most of the previous post. ... Startup equity dilution by the numbers. Adobe can pay that. Or you're gonna fail. 3) Double Trigger. Equity refers to ownership of the company, and this can be extremely valuable if the company ever sells or goes public (learn more about startup fundraising here and in our eBook, How to Get a Job at a Startup). But sales is sales. Startup equity incentive plans typically allow for grants of both flavors, with the specific situation determining which one is used. It isn’t going to work in a startup. This can represent a significant piece of the round you just raised and comes with high expectations for internal hires that have worked tirelessly at much lower compensation levels. Post was not sent - check your email addresses! I’m in a similar situation. Almost 10 years ago I was at a wedding for my good friend Jamie Tilotta (now Jamie Tilotta Green, one of the best executive search folks in the Valley) in Puerto Vallarta. But when you make unforced errors the odds really stack against you. You will get another one. This is a real thing. Because the company needs to be able to sell the appropriate shares to the employee once the options are exercised, those shares (1) need to exist, but (2) be reserved so that they are not sold to anyone else. Let go of what you know. Leo Polovets created a survey of AngelList job postings from 2014, an excellent summary of equity levels for the first few dozen hires at these early-stage startups. Equity is often the most confusing and intriguing part of a compensation package at a startup. And it was my ass? Originally published February 12, 2014. Don't be that guy (or girl). The national average salary for a Equity Sales Vice President is $123,054 in United States. I will say 1% minimum for a member of your executive team. Because it is your ass. Thus, if you anticipate dilution or looking for someone to trade off base salary or compensate for taking more risk by joining your venture vs. a well funded or profitable competitor where they will still get at least 1%, I would adjust my offer accordingly. Startup salary and equity data for thousands of sales startup jobs. 1,381 open jobs for Vice president sales in New York. Starting base salaries for a VP of Sales at these companies begins in the $160K-$175K range plus equity. Are there any benchmarks on what percent equity of the company I should receive. A double trigger means that upon acquisition followed by termination of the employee (you), the employee will vest all remaining stock. Also, the employee will be taking significant dilution upon funding, so you want their equity to be enough to motivate them both pre and post funding. 3% on the high end. Other senior roles may warrant a half a percent. And get moving. Believe it or not, LinkedIn was not viewed by many to be a sure thing at this point. And if you are offered a VP of Sales job, whether it be your first or your last, it's a dealbreaker. Tom Matta is the VP of sales at eShares, a software platform that allows investors and companies to manage cap tables and grant stock certificates digitally. As we casually discussed the Valley, LinkedIn, etc, Chris made a comment I will never forget. Both were VCs. Because constantly changing course is very disruptive in a startup. Outside influences do not know your business the way you do. You get nothing. Again, tough to diagnose this early. Prior to joining CAPTEK, Kevin spent the last 17 years at leading companies including Pharmavite, Nice-Pak, and Nature’s Bounty. Places like that, then knock yourself out are desperate will pay 500K but think. Never hired vp sales equity startup VP of Sales job, whether it be your first your! 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