So micro-influencers can help brands get a lot of traction and even drive conversions. For those of you wondering how much do micro influencers cost; according to the Influencer Rate and Engagement Report, micro-influencers, who have followers between 2,000 and 100000 stick to a roughly increasing pay scale between $137 and $258. What is a Mega-Influencer? An influencer with 100,000 followers could charge $2500 per post; An influencer with 1,000,000 followers could charge $25,000 per post; In some cases, an influencer may exceed that average rate. Conversion Rate Those with more than 10 million followers get a like rate of 1.66 and a comment rate of just 0.05, compared to micro-influencers with less than 1k followers, who see an average like rate of 8.03 and a comment rate of 0.56. Typically, micro Instagram influencer rates are lot less than celebrity or macro-influencers. Our analysis breaks down influencers into 4 categories: Nano (500-5K Followers) Micro (5-30K Followers ; Power (30-500K Followers) According to the agency, 60 percent higher campaign engagement rates are driven by micro-influencers; those campaigns are 6.7 times more … Here are the top five influencer marketing goals cited by marketers: 1. Micro-influencers will often cost far less than macro-influencers (those with followings larger than 100,000). However, these engagement rates broken down show that only 6 macro-influencers and over 25 micro-influencers were used for that campaign. Even though one probably shouldn’t be comparing conversion rates in the first place because it’s a lot like comparing apples to oranges, the average conversion rate is assumed to be about 1-3% for e-commerce websites. ; Micro-influencers – A couple hundred to a few thousand dollars ($200-$4,000). A micro influencer is a small scale niche personality who is an expert and promotes brands in the area of their expertise. In addition, more than 800 peers of these individuals were surveyed to evaluate the impact of the recommendations they had received. Followers: less is more They’re called micro-influencers. Across Instagram, Facebook, and YouTube, we analyzed an extensive pool of over 2,500 influencers to understand market rates as pricing differs by content form and influencer type. However, Ware also noted that working with 30-40 micro-influencers achieved a higher conversion rate than when the celebrities were promoting the tea. 3) Work with Micro-Influencers. Follow: Marketing Why 2018 Will Be the Year of the Micro-Influencer, According to a … Naturally, as influencer tiers progress, influencer rates also increase. In this article, we will discuss 19 micro-influencer statistics that you need to know. They might not have massive audiences, but their engagement rates are generally higher than most mega influencers. Micro-influencer marketing checklist: ... As for comment rate, those with 1,000 followers or fewer drive 13 times more comments than people with 10 million or more followers. Micro-influencers are more affordable. A great way to keep your influencer marketing cost low is to collaborate with micro-influencers. 2016 Influencer Marketing Benchmarks provides 27 pages of new influencer marketing data from 150 real campaigns on Grapevine. If a brand decides to work with micro-influencers with a specific category of followers, there is a high probability that they will attain a higher rate of conversion as compared to working with big influencers on various platforms. We're covering all you need to know about rate sheets and more! The most popular goal for influencer marketing campaigns is building awareness around a brand, product or service. For example, if you want an influencer to create a post with video content, they may charge an additional fee for creating the video. 60 percent higher campaign engagement rates are driven by micro-influencers; those campaigns are 6.7 times more efficient per engagement than … The false Micro-Conversion Testing Assumption [5] example explained in a post on WidderFunnel, is one example that explains this. Subscribe. New data out from the Influencer Marketing Hub and CreatorIQ hypes micro-influencers significantly. Follow: Subscribe. This happens because each of those micro conversions might not directly lead to a lift in conversion rates. from Experticity’s micro–influencer network and the general population. The reality is that the larger the following an influencer has, the lower the engagement rate is. Take a look at six of the best tips to increase conversion rates with influencers below to ensure that your next campaign is as effective as possible. Instead, social content creators lie along a wide spectrum of influence. Login; Subscribe. Micro-influencers often have higher engagement rates than a macro-influencer: According to a study, micro-influencers generate 7x more engagement than the average generated by all influencers with larger followings. These statistics bring us to the notion of less holding more power than more. The gist of the proposed example is that optimizing micro conversions by assuming an equal drop-off at each stage of the funnel ultimately led to the loss … Rate data was collected from influencers who have voluntarily input their rates. Rates generally reflect the average payment per post an influencer receives for a posting on one social media platform. 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