In addition, anyone who has the slightest idea of how to become an influencer will tell you the importance of creating genuine content that appeals to your audience. Part of becoming a successful influencer is cultivating the ability to pitch yourself to brands you want to work with. Get mentally ready for refusals. For the initial pitch you don’t need to go into too much detail about whether you want this to be a long-standing partnership or just a one off project. It would be a super cool idea if we collaborate, and provide them with a discount to your spa and wellness center through me. Nowadays everyone should have an influencer media kit because it’s an essential way to showcase who you are and why you’re valuable as an influencer. Get inspired and craft such an email pitch so that I answer that this is yours when I’m asked “What is the perfect pitch email example?”. It is better to have an ideal timeline in place prior to contacting them anyways. Personal branding is about taking responsibility over how you present yourself. The key is to find your unique voice and use it to create a unique image for yourself as an influencer. To start with, look at influencers that fall under the category of what your brand represents e.g. So, it is important to choose something you’re passionate about and will enjoy spending your time on. Efficient Communicating is like an art, and using it to advance goals is knowledge! If you want to make a ten-strike in the field of influencer marketing, you should be go-getting and take the initiative. How to write persuasive pitch emails as an influencer. It all starts with research and careful planning. Do you want all of the tips and tricks on how to become a Social Media Influencer? Respect it. Your Instagram page, website as well as other social networks should be polished until they sparkle. You should add as much information as possible so that it answers all potential questions that a brand representative may have while looking through your letter. After all, if you want to be an influencer, you need to influence.It’s not only a question of follower count, either. Andrea Eppolito added How to Pitch Yourself as an Influencer to Andrea Business Topics . In fact, the industry will be worth up to $15 billion by 2022.This means that more and more companies are investing in influencer marketing because they recognize its power. In this email, the influencer is requesting that the brand provide products that they believe will solve their problem and if so, it’s only to be expected that that same influencer will be speaking of them positively in the future. How to pitch yourself to brands Today’s digital environment has turned social media, webinars, networking events and even sidewalk introductions into … Understand what problems you could solve and what brand metrics to improve, and write about it. You have to put yourself out there and ask. How to Successfully Pitch Brands as a Micro Influencer on … A brand rep will appreciate your attention to small things and personalized touch you have embellished your email with. The majority of my audience is young moms who try to handle household chores, job, sports, and thousands of other tasks. I am Denise Braidy but people know me as @missdenise. Meanwhile, there is another side of the coin when you are just starting or do not have massive popularity yet. This is a real interest in work and a desire to collaborate. Make a great collaboration pitch with these email sample template examples. 5 I pitch my arguments at people's heads rather than their hearts. Try not to ramble on too much here, keep it short and to the point, you don’t want to be copying your ‘About Us’ page verbatim. Nevertheless, it’s not that simple too. what you expect of the influencer. If you want to astonish with lyrical digressions, you have come to the wrong place. I have already come up with an idea of how can we play it up together both on Instagram and YouTube. I know this sounds scary, and I don’t blame you for being nervous! Since you’re positioning yourself as a social influencer, your account should already align with everything that you’re saying in your pitch. Are you looking for more followers? Just use some of the special words or comply with the intonation. Correctly crafting a subject line, chances are high for your letter not to be marked as junk mail. I purchased some of them, stylized, and featured in several posts on Instagram. How to Craft an Influencer Email Pitch (+ Templates), To show your genuine interest in this very brand. Use the trendHERO tool to extract all the data about you, including ER, follower growth, audience interests, location, etc. You may have seen in our beginner’s guide that there are different levels of influencer, with the micro and nano influencers becoming increasingly popular due to their relatability. However, if you are looking to approach a higher level macro influencer, it is a good idea to clarify whether or not this is a paid promotion. Show that you have studied its social media, for example, and point to good results of the last campaign, creative approach of its designer, amazing packing of new products, etc. If you strive to position yourself as an expert or become an influencer within your niche, self-branding can help increase your reputation as a leader. What is a nano-influencer. Before you can connect with brands, or have them take notice and contact you, a few things need to be accomplished. As far as I know, your brand comes out in favour of the same. In addition, it is beneficial for your mental endurance. A story about what you can give to the company that others cannot is completely another story. It goes without saying that you can’t ignore the style of business communication. Make Your Pitch. You’ve done your homework so put it to use, include specific references to recent campaigns, blog posts, videos they have done. Here’s where to start if you want to become a social media influencer. Sep 29, 2020 - Create an influencer partnership with online brands for increased income. I can give a lot of examples that call everyone to be honest just to convey the message to you. Increased sales? Basically, a media kit should not be very long. By the way, do not be shy to follow up if you do not get a response within a week or two. That’s your trump card. This might sound a little harsh but everything that you plan to get from this collaboration interests only one person in the world: you! Lays out what you hope to deliver for the brand and what you are hoping for in return. That’s how influencer marketing works. These are brands that struggle for a little piece of attention from stellar people. Link back to your site. Telling that you are a novice at this field, your stats are less than perfect, and your audience is inactive, you minimize your chances to get a partnership. I agree that this is not rocket science. … This is an indispensable thing for any influencer to have at his disposal. From personal experience and working with thousands of influencers, I know that pitching yourself can feel scary at first. Do not try to gloss your life over, presenting fake stats, or telling about the collaborations you have never had. Following on from our recent blog post - The Beginner’s Guide to Influencer Marketing – in which we touched on how to pitch to an influencer, we thought it may be helpful to break this down in a little more detail. Get to know how to create a matchless influencer media kit via this link, and how to make the most of this super tool. Julie Solomon, named as one of the most influential people in influencer marketing, empowers influencers, bloggers and entrepreneurs to build profitable online businesses filled with passion, creativity and joy. As a newbie blogger based in Florida, I know I still have a lot to learn. Mind it. Learn how to pitch yourself to a brand for an influencer collaboration. Brands are constantly on the lookout for influencers who resonate with their product and have a community of highly engaged followers. There is no need to copy-paste the info from your Media Kit. This step by step guide will help you to perfect your pitch and grow your network. It’s not the case when you craft an email for 5 minutes and send it straight away. However, it’s more important to explain how they will be useful for a particular brand/influencer marketing campaign. Even if you do not have enough experience at your disposal, there is no need to publicly acknowledge it. Highlight the areas where you think you will be compatible and then leave links to your website and socials so they can do their own research. That’s so true! 5. The best way to approach this is to act like they have already accepted when explaining the campaign e.g. In addition to the tips above, I’ve also prepared a pleasant bonus for you: drafted up influencer email pitches as illustrative examples. Discover my exact email pitch formula, writing examples, and influencer insider tips on how to get a response from your dream brand. All you will have to do is just to insert it in your kit. Did you know that top influencers can make thousands of dollars per post? I have pulled together all the tips here to teach you the art of pitching. I feel it would work out perfectly! Besides, add one or two in the body of your letter as well. Courses Pitch It Perfect The Influencer Academy Mastermind Podcast About About Julie Media Contact Learn From ME. Everything secret becomes clear. So, I thought it was about time I shed some light on my experiences with pitching for collaborations and sponsorships. As you can imagine, when it comes to securing an influencer for a marketing campaign, or even just for added exposure, it can be difficult to stand out from the numerous other pitches they are receiving. In his latest video, Jay Baer, founder of Convince & Convert and New York Times bestselling author explains the steps you need to take to gain the attention of any influencer. Except for her pups and her husband. 4 Getting people together to work through an important decision will only dilute my influence and make me look weak. Find out what the products are missing and fill in the gaps. All you need is to get started, and then you’ll get a taste for it. Explain briefly who you are and what’s the purpose of your pitch. Influencer Media Kit - How to Create One for Yourself - Mom … To help you successfully send an email pitch to brands, we asked our PR and Influencer Marketing Manager, Chrissy Abram, to share her top tips to help you land your dream collaboration! With social media influencers, the … However, it makes sense to mention the most relevant ones in the body of the email as well. What’s influencer outreach? There is no need to lavish praise on yourself when you are pitching. After you have worked on building your following and engagement, you’re in the position to start pitching yourself to brands. The contents of your email pitch matter. See more ideas about online branding, pitch, blogging tips. Be yourself and don’t be afraid to sound inexperienced. It is a great idea to pitch with ideas prepared. The beauty of being an influencer is that it’s not always about the numbers. The “influencer” side of things used to be a more prominent focus. Motherhood Ignited- A Podcast for Mompreneurs, Creatives, and Influencers. You’ll need to nail your outreach strategy to convince influencers to work with you. The Beginner’s Guide to Influencer Marketing. Some social networks make things easy – there is a clear-cut advertising system on YouTube where Google and many YouTubers share advertising receipts. One of the most common complaints I hear from new Instagram influencers is that brands aren’t coming to them and, most of the time, it’s because their page isn’t set up in a way that will attract them! If you have studied social networks of the brand, then most likely you understand its tone of voice. A brand rep wants to how you can be helpful in achieving the goals rather than what a perfect diamond you’re. When sending your initial pitch try to lay out clear deadlines if possible. Also, always send your pitches by email where possible. All rights reserved. Nov 25, 2017 - [social_warfare] This content may contain affiliate links. BUT pitching to tourism boards and companies is on my list of things to do for this year. Here are 3 cogent reasons: Applying to a particular brand and explaining how a mutual collaboration can be beneficial, you demonstrate your devotion and loyalty to the brand by default. You might be a top professional with awe-inspiring experience but if you write without enthusiasm, your chances to get collaboration go down. I’ve just told you that your previous collaborations and partnerships should be featured in the media kit. Having learned more about the brand, you know it like a close friend now. One or two pages is enough. How to become Influencer in 2020 & make money (Step by Step … In this case, include everything you’re proud of. They are a part of learning and growing. Board AENK Subscription Well, before getting down to crafting email pitches, let’s figure out why you should reach out to brands yourself instead of waiting for manna from heaven. You are pitching with the intention to make yourself look good, and not to play down your value. Take a look at their past collaborations with Influencers to get an idea of what they’re looking for. My mission as an influencer is to convey an important message to each woman who comes into contact with my blog that runs as follows “Be yourself whatever you feel it is”. IF responses to your pitch but no acceptances THEN improve the value exchange. Did you know that you can only see a certain number of DM’s at any one time? Success comes to patient people and those who are ready to move on and try again. Finally, this is an area of marketing where it might harm you to be pushy. 3. Remember: don’t ask the influencer to jump through a lot of hoops, contact you outside of the system, or otherwise make life difficult. Why Influencers Should Pitch to Brands If you’re a content creator, influencer, or brand ambassador, know that more and more brands today are looking to work with content creators. Influencer marketer, content specialist & former co-founder with 10+ years experience developing marketing strategies for Fortune 500 companies, Shopify e-commerce, VC-backed start-ups and industry professionals. The first thing you want to do is RESEARCH! I am sure you’re quite creative and talented that will be able to craft a fantastic email sample yourself at ease. Therefore, do not ignore calls to action. Own your influence. a sports equipment company will look for fitness influencers. what they can expect from you. What I mean here is try not to harp on too much about how great an opportunity it will be for the influencer or worse still make it seem like you are doing them a favour. Write that you’re ready to communicate in person or answer all the questions that would probably pop up. 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