How do teachers support this: 1) Have students space their practice. In a SWOT analysis, the competitor's product would be a(n), Most strictures and benefits in many product categories can be whittled down to, A market is easier to estimate if the target market, Opportunities and threats are usually driven by changes in one of the. With repetition and elaboration, associations can get into ____. Which of the following is a geographic factor? a. Explicit or Declarative Memory.Explicit memory, also known as declarative memory, is made up of memories that we are conscious of remembering and capable of describing in words. Emotional or personal value 48. The overall assumption is that the cognitive link between a brand and the partnering entity can be strengthened through repetition and connections with other associations (Lane 2000). KPIs for social media are __________ traditional measures for advertising effectiveness. ... Learning is the process by which associations get past the sensory and perception stages into. Many cognitive psychologists believe that the long-term memory is divided into two distinct types: explicit memory and implicit memory. 1. Association. What term refers to a graphical depiction of a network? Which of the following is true about our company based on this perceptual map? What is the method for trying to objectively assess one's own corporate strengths? Learning c. Motivation d. Our aim was to contribute to the understanding of explicit and implicit attitude formation by studying the effects of elaboration and repetition as strategies for the formation of positive explicit and implicit attitudes toward novel brands in unfamiliar categories. China's rising economy is creating a large demand for, _________ means that each customer serves as his or her own segment, Company ABC is interested in better understanding how different groups of customers feel about its product. In a SWOT analysis, the competitor's product would be a(n), Most strictures and benefits in many product categories can be whittled down to, A market is easier to estimate if the target market, Opportunities and threats are usually driven by changes in one of the. 1. The most current research suggests that neural stem cells can generate many, if not all, of the different types of neurons found in the brain and the nervous system. Elaboration likelihood model is a general theory of attitude change.According to the theory's developers Richard E. Petty and John T. Cacioppo, they intended to provide a general "framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications".. 19. When do consumers want to learn more about a product? It’s almost as if he’s trying to drill pain into the reader’s brain by repetition, as if he wants you to truly feel the pain of depression that he’s trying to communicate. Marketers identify segments best when iterating between two approaches, which are? You can be signed in via any or all of the methods shown below at the same time. What do they recommend instead? Which products need to be widely available so the customer can pick them up without much thought? In order to do this, Company ABC will need to. During the purchase phase for a new computer, Larry creates a _____ that includes Apple’s Macbook Pro and Microsoft’s Windows 7, but does not include Linux systems. For companies calculating ROI, the cost of social media actions depends on. The outcome orientation perspective of ethics is called, Classic marking exercise used to declare that ones own food or drink is superior, 28. Which of the following provides a systematic way to think about marketing? Consideration set 2. So they can remove the negative association with the name. 80% of sales will come from 20% of customers, 30. In a sense, they provide alternate pathways to retrieve information from memory. With repetition and elaboration, associations can get into, a _____________ item is something that is purchased without much thought before the purchase, IF you are not in the market for a new house, you will most likely _______ ads for new houses, 24. With repetition and elaboration, associations can get into. (Pro Tip: due to the fact that can be replaced with because or since.) 15. The contrast between mass marketing and one-to-one marketing illustrates that segments become more __________ as they increase in size. There is a rule of thumb that says it costs _____ times more to acquire a new customer compared to maintaining a loyal one. Based on its customers, ABC should try to dominate the market in. Marketers typically classify customers by __________ a given purchase. 2) Cumulative tests. The free association grid elaboration method or GEM was. Mnemonics. 12. They assign more client service personnel and extend more relationship management efforts because these customers tend to be. Company ABC makes kitchen appliances that have many features in great demand by professional chefs whose only interest is in the foods they can produce. Corporate strengths should be assessed relative to a firm's competitors in order to understand customers and their. 9. Opportunities and threats are usually driven by changes in one of the. Ivan Pavlov with his salivating dogs is an example of what type of learning process? Which calculation is the most accurate way to estimate the size of a market? 22. It's important to him that the car has Bluetooth. Company ABC makes kitchen appliances that have many features in great demand by professional chefs whose only interest is in the foods they can produce. 18. One behavioral segment of great importance to the marketer is the __________ of the focal brand because it is relatively easy to communicate to this group. This is an example of a __________ mechanism. Which of the following positioning combinations makes the most sense? Elaboration. Young adults are most likely to be interested in which of the following? The ideal goal for marketers is to find an ____________ group of customers whose needs it can easily and profitably meet, A popular tool for segmenting that uses psychographic data, and that is based on the belief that one's attitudes and value system determine one's orientation to certain products and/or brands is called, ____________ means that all customers are treated the same. Company ABC is in the process of sizing the market for its new web-based service that allows consumers to, _________ means that each customer serves as his or her own segment, 6. 26. Learning is the process by which associations get past the sensory and perception stages into . Association 3. A bell run in front of the dog elicits drool. Explicit memory can be subdivided into semantic memory, which refers to our memories that ar… The marketing team is trying to estimate the purchase decision-making process with respect to how likely it is that visitors to the site will hire an attorney identified by Company ABC. The first step in the marketing management framework is, Identifying their product with a certain level of needs, Marketers use Maslows hierarchy of need by. What types of information are combined in this example? The managerial perspective is important with respect to assessing whether serving a specific __________ is consistent with overall corporate goals. "Rehearsal" and "repetition" are both terms that refer to the act of practicing your recall of information. The marketing team is trying to estimate the purchase decision-making process with respect to how likely it is that visitors to the site will hire an attorney identified by Company ABC. Marketers try to serve the segments whose needs match their __________, and in doing so hope to make very happy and loyal customers who will be very profitable. Spend more on a harley than a honda. A) brand associations B) perceptual fluency C) short-term memory D) long-term memory. 30. Associating new information with prior knowledge helps in better encoding and long-term memory. Which of the following questions best helps a marketer determine the profitability of a market segment? __________ is a subtle phenomenon that uses colors and fonts to affect how the message feels. What are a mix of beliefs and importance weights? Which of the following is a psychological factor. This addresses cramming for exams. Increased information is retrieved from long term memory and attached to the new information and understanding. Some customers are known for their expertise and involvement in a category and are willing to share information and give advice, making them likely to generate word of mouth. Some customers are currently using a competitor's brand or don't purchase a certain type of product. Quizzing yourself using flashcards and doing random practice problems until you can do them correctly are examples of repetition-based recall practice. It is __________ for marketers to identify, obtain information on, and woo these people. They are very useful because they can get your mind working in a very specific manner because they call upon you to remember specific examples, events, and emotions . 12. As segments increase in size, it becomes ___________ to satisfy them with the same product. There is a rule of thumb that says it costs _____ times more to acquire a new customer compared to maintaining a loyal one. Elaboration Starters: Elaboration starters are special transition words you can use to introduce details within your paragraph. To appeal to your sense of smell and to get you to remember the product, During the __________ phase of the purchase process, the customer identifies that something is lacking. The promotion for a high-involvement purchase will have a lot more __________ associated with it. 5. The STM is divided into the Immediate Memory (IM) and the Working Memory (WM). 21. Which of the following is needed to develop a market, Most accurate way to estimate size of a market, 1If a market segment looks attractive, and serving that segment fits our corporate abilities, then we should, Company ABC is in the process of sizing the market for its new web-based service that allows consumers to be matched with local attorneys specializing in the area of law pertaining to the consumer's need. Great marketing is based on __________ laws of human and organization behavior. Which customers might like their products, and how to get the products in their hands, Instead of trying to appeal to the entire marketplace, smart marketers and smart companies will try to find out. The easiest and most common way to characterize __________ in a social network is to count the number of, A popular tool for segmenting that uses psychographic data, and that is based on the belief that one's attitudes and value system determine one's orientation to certain products and/or brands is called, 26. If you are not in the market for a new house, you will most likely __________ ads for new houses. 25. The ethics orientation toward fair process is, When an ad is shown for such a short time that it doesn't meet the threshold of consciousness, it is called. The baby boomers generation is societal minded, so we might expect to see large scale. Visitors should have to fill out a form including basic information, 13. Chapter Two Quiz: 1. Marketers use Maslows hierarchy of need by. If a market looks attractive, but a firm is not particularly skilled in the market, a key question is whether the firm can develop sufficient. 14. 8. We first present some new estimates of the rates of return to schooling in Indonesia and illustrate how repetition and dropout rates enter into these estimates. Third, repetition can be divided into two classes depending on whether it is done by the same speaker of the first saying—self-repetition—or by someone other than the speaker of the first saying; our focus here is on the latter class: other-repetition. INTRODUCTION. A straight rebuy, like when the office needs more paper, is common for __________ customers. In the United States, brides wear white because it symbolizes, Whether the buyer is a consumer or a business, the buying process is. 2. Which of the following questions characterizes targeting? 27. 3. A(n) __________ segment is always a tempting one for marketers to target because marketers assume that those customers can afford to purchase their goods or services. Company XYZ is considering launching a new MP3 player product. The marketing framework can be used when you're. What types of information are combined in this example? 80% of your sales comes from 20 percent of your customers, Which of the following is a geographic factor. Which of the following questions best helps a marketer determine the profitability of a market segment? When it comes to market sizing, things tend to be a bit __________ for B2B sellers compared to B2C. Long term memory. This scenario, Considering a continuum from mass marketing to one-to-one marketing, marketing segmentation is. Chalmers master thesis report template with what is a good essay to get into nursing school. 1. Lastly, our object of study needs to be delimited in terms of sequential action. What are two perspectives in assessing each segment's attractiveness in terms of its potential for targeting? When elaboration likelihood is low, individuals do not think much about message content; instead, they use noncontent elements associated with the message as a basis for attitude formation. If a company promotes broadly and heavily, it is probably looking to, Businesses plan for and interact differently with their larger clients than with their smaller ones. What term refers to the set of actors (or nodes) and the relational ties that link them? It is __________ for marketers to identify, obtain information on, and woo these people. As we've read repetition and elaboration helps student retain information. A service called Prizm posits that MBAs who live in New York have a lot more in common with their counterparts in London, Saö Paulo, and Tokyo, than they do with their neighbors in New York who are relatively less educated or wealthy. In a cluster analysis, the rows represent __________, and the columns represent __________. __________ is a type of segmentation in which the company strategically focuses on targeting a smaller market with particular needs that the company can serve well. A form of comparative analysis where customers show their opinions of a firm's strengths vis-à-vis their competitors is a. Three things that are hard to remember. Company ABC segments customers by gender, age, education, and income. If the car he looks at doesn't have Bluetooth, then he will not consider it for purchase. Which of the following is a psychological factor, 22. Which of these companies uses a product leadership strategy? What food brand solicited ideas for new flavors via videos? The association of these. What are two perspectives in assessing each segment's attractiveness in terms of its potential for targeting? The difference in recall scores of items occurring once or 5 times appeared to be crucial in both groups and for both single words and collocations. A popular tool for segmenting that uses psychographic data, and that is based on the belief that one's attitudes, When do consumers want to learn more about a product. 10. A service called Prizm posits that MBAs who live in New York have a lot more in common with their counterparts in London, Saö Paulo, and Tokyo, than they do with their neighbors in New York who are relatively less educated or wealthy. 23. Consideration set 2. 12. The sound of a Harley. 7. The door blue is well associated to the Dell's brand, Why is Dell's darker, deep blue color trademarked. Stimulus repetition induces an attenuated neural response, a phenomenon known as repetition suppression (or habituation). The associations can also be subjected to weighting. Your company is great at making CD players, but the market for those isn't so great right now. It has two primary __________, women who get their nails done infrequently (i.e., once or twice per year), and women who continuously wear fake nails. A) brand associations B) short-term memory C) brand names D) long-term memory. Based on this chart, which segment can we pass up with the fewest regrets? Thus, information can be encoded at deeper levels by analyzing it meaningfully, comparing it and compounding it with existing knowledge, and understanding its contents can promote information from STM to LTM. Many companies (including YouTube, Coca-Cola, Starbucks, Oreo, and MTV) have many friends/fans on. We’ll examine each one and provide exampl… Repetition. It's important to him that the car has Bluetooth. Differences in __________ and preferences require that different products be provided to satisfy the different segments' needs. _____ is the process by which brand associations get past the sensory and perception stages into short–term memory, and then with repetition and elaboration, long–term memory. John is considering buying a new car. Young adults are most likely to be interested in which of the following? INTRODUCTION. Mnemonics translates information into a form that the human brain can retain easier. A mnemonic device is any learning technique that aids information retention. Company ABC segments customers by gender, age, education, and income. Based on this chart, which segment can we pass up with the fewest regrets? Requirements for long‐term memory For information to get into long‐term memory it has to have at least one of three traits: 1. Where rehearsal strategies use exact words, elaboration strategies use different words or methods as associations for learning. Considering a continuum from mass marketing to one-to-one marketing, marketing segmentation is. This is the perfect complement tothe random poetry advocated by hans arp whose automatic expressions resemble the bio morphic realms of natur i and anonymous vitncss. This is an example of a __________ mechanism. Stimulus repetition induces an attenuated neural response, a phenomenon known as repetition suppression (or habituation). Which of these companies uses a strategy of customer intimacy? Need recognition Learning is the process by which associations get past the sensory and perception stages into short-term memory and then, with repetition and elaboration, into long-term memory. Don't wait for huge units to be completed before reviewing and assessing the information. Which of the following is true about our company based on this perceptual map? China's rising economy is creating a large demand for, 5. 15. __________ is a subtle phenomenon that uses colors and fonts to affect how the message feels. Associating new information with prior knowledge helps in better encoding and long-term memory. Company ABC's segmentation, A straight rebuy, like when the office needs more paper, is common for what kind of customers. If you want to sell unique wristbands to the 250 participants in a special boating event to raise funds for, high quality product, high price, light promo, exclusive channels, The ideal goal for marketers is to find an ____________ group of customers whose needs it can easily and profitably meet, 25. What are a mix of beliefs and importance weights? If a market looks attractive, but a firm is not particularly skilled in the market, a key question is whether the firm can develop sufficient. It has two primary __________, women who get their nails done infrequently (i.e., once or twice per year), and women who continuously wear fake nails. Retrieval. Which is exactly what he’s accomplishing, because the thrust of this sentence is that non-depressed people can… Which products need to be widely available so the customer can pick them up without much thought? Businesses plan for and interact differently with their larger clients than with their smaller ones. Q 67 . 16. This double whammy force etches the donut and the heroin behavior into your subconscious mind through REPETITION AND ASSOCIATION. Some customers are __________, caring about new developments in their category and seeking out new products. In the other hand, under the peripheral pathway, persuasion comes from the association of a participant in the stimuli with positive or negative signals or making a clear conclusion regarding the merits of the position supported. When an ad is shown for such a short time that doesn’t meet … Which of the following examples is based on a psychological factor. Learning is the process by which associations get past the sensory and perception stages into . Differences in __________ and preferences require that different products be provided to satisfy the different segments' needs. Company ABC operates a nail salon that specializes in artificial nails. Ivan Pavlov with his salivating dogs is an example of what type of learning process? 11. low price, low quality, widely available, heavy promotions. They assign more client service personnel and extend more relationship management efforts because these customers tend to be. phenomenon that provides meaning to that entity. With repetition and elaboration, associations can get into Customer involvement is __________ on B2C specialty purchases Marketers use Maslows hierarchy of need by These people are knows as market. With repetition and elaboration, associations can get into . These people are knows as market. As segments increase in size, it becomes ___________ to satisfy them with the same product. When information is associated and organized into groups, there is a better chance of encoding true information. Vanity numbers - (800-NEW-HOME) instead of (800-639-4663) Elaborate Activities Visual imagery can be a highly effective way of encoding information and may be especially valuable when used in conjunction with such other storage processes as meaningful learning or elaboration. a. brand associations b. perceptual fluency c. … Which of the following questions best helps a marketer determine the profitability of a market segment? Moreover, if repetition and dropout rates vary across schooling levels or among various demographic groups, ignoring such phenomena may cause distortions in relative rates of return. 20. With the rise of online commerce, consumers come into contact with novel products in unfamiliar categories. There are five different types of elaboration strategies—mnemonics, rewriting, note-making, comparisons, and self-questioning. long-term memory. Which of the following is defined to be an exchange between a firm and its customers? The contrast between mass marketing and one-to-one marketing illustrates that segments become more, Of differences in the mindset of the customer, The different types of purchases are different because. True False QUESTION 13 With repetition and elaboration, associations can get into ____. Marketers target certain segments because it's __________ to try to be all things to all people. Origin. Retrieval is one of the best strategies to encode information into long-term memory. There are five different types of elaboration strategies—mnemonics, rewriting, note-making, comparisons, and self-questioning. During the purchase phase for new skis, Larry creates a __________ based on his skiing ability and price. Company XYZ is considering launching a new MP3 player product. a. Self–efficacy b. To narrow the search for consumers, search engines used to measure the relevance of a website or an, Some customers are known for their expertise and involvement in a category and are willing to share information and give advice, making them likely to generate word of mouth. [population × %aware × %trial × %repeat ] × Per annum purchase. Learning is the process by which associations get past the sensory and perception stages into . A) brand associations B) perceptual fluency C) short-term memory D) long-term memory. Seeing Something New Effects of Elaboration and Repetition on the Pattern of Explicit and Implicit Attitude Formation.pdf Available via license: CC BY 3.0 Content may be subject to copyright. 19. With repetition and elaboration, associations can get into . If the car he looks at doesn't have Bluetooth, then he will not consider it for purchase. SWOTs are useful in clarifying __________ marketing questions. So they can remove the negative association with the name. Marketers typically classify customers by __________ a given purchase. Most attributes and benefits in many product categories can be whittled down to, ____________ means that all customers are treated the same. Consumers can only hold so much information in current memory - 5 to 9 bits of information: Chunking Organizing individual items into groups of related items that can be processed as a single unit Aids in the transfer of memory to long-term memory e.g. An important element of an iterative segmentation is. If you ask the average person, "What is marketing?," one of the things you might hear is. During the purchase phase for a new computer, Larry creates a _____ that includes Apple’s Macbook Pro and Microsoft’s Windows 7, but does not include Linux systems. With repetition and elaboration, associations can get into. This study examined the effects of repeated questions (n = 7,968) on fifty-six 5- to 17-year-olds’ testimony in child sexual abuse cases in Scottish criminal courts. Q 67 . Learning is the process by which associations get past the sensory and perception stages into, Whether the buyer is a consumer or a business, the buying process is, The baby boomers generation is societal minded, so we might expect to see large scale. The promotion for a high-involvement purchase will have a lot more __________ associated with it. Which of the following questions characterizes targeting? Unnecessarily wordy expressions like due to the fact that use multiple words to do the work of one or two. Company ABC's segmentation is based on __________ factors. __________ is a type of segmentation in which the company strategically focuses on targeting a smaller market with particular needs that the company can serve well. Corporate strengths should be assessed relative to a firm's competitors in order to understand customers and their. Some studies also have found that nonmnemonic semantic elaboration can decrease lexical learning performance, such as comparing synonym generation to a nostrategy-provided condition (Pressley et al., 1982, Experiment 4) and when comparing sentence writing to word-picture repetition … Learning is the process by which associations get past the sensory and perception stages into _____. Retrieval. ... 48, 60, and 80 are appropriate as they can be divided into sets of cells. Marketing Final, Marketing Management 3 Flashcards | Quizlet to appeal to your sense of smell and make you remember the product, Sensory and perceptual impressions can becme, 26. Company ABC is developing a marketing strategy for a new cell phone product and just discovered that ABC's biggest competitor is launching a very similar product at almost exactly the same time. Marketers target certain segments because it's __________ to try to be all things to all people. John is considering buying a new car. You can remember only a limited amount of information in the IM, and you can remember it for only about 20 to 30 seconds without continual Web analytics experts disdain the "Contact Us" buttons. Which of the following is needed to develop a market, [population × %aware × %trial × %repeat ] × Per annum purchase, Most accurate way to estimate size of a market, 1If a market segment looks attractive, and serving that segment fits our corporate abilities, then we should, Company ABC is in the process of sizing the market for its new web-based service that allows consumers to be matched with local attorneys specializing in the area of law pertaining to the consumer's need. In estimating the purchase decision-making process, the marketing team should consider the elements of. brand associations short-term memory brand names long-term memory QUESTION 14 Which of the following is defined to be an exchange between a firm and its customers? Learning is the process by which associations get past the sensory and perception stages into. NOW: pay attention: YOUR SUBCONSCIOUS MIND DOES NOT KNOW THE DIFFERENCE BETWEEN GOOD OR BAD BEHAVIORS. Another name for these strategies is memory aids. Determining which segments to target depends on an interplay between __________ issues. Gender, age and income are all qualities of what segmentation base? Which of the following is NOT an example of design? The contrast between mass marketing and one-to-one marketing illustrates that segments become more __________ as they increase in size. When do consumers want to learn more about a product, With repetition and elaboration, associations can get into, Customer involvement is __________ on B2C specialty purchases, Identifying their product with a certain level of needs, Marketers use Maslows hierarchy of need by. By __________ a given purchase a network for video games looks great, the... In many product categories can be replaced with because or since. new developments in their category and out... So great right now cognitive psychologists believe that the car he looks does. Managerial perspective is important with respect to assessing whether serving a specific __________ is consistent with corporate... Two Quiz: 1 their category and seeking out new products not example... 20 % of your sales comes from 20 % of sales will come 20! His salivating dogs is an example of design information with prior knowledge helps in better and! That all customers are __________ traditional measures for advertising effectiveness important with respect to assessing whether serving a __________! The work of one or two customer loyalty program for high-involvement products would take form. Need to be interested in which of the following is defined to be learning process with repetition and elaboration, associations can get into accurate to... Of customers, which are exchange between a firm 's competitors in order to customers!, ____________ means that all customers are currently using a competitor 's brand, Why is Dell darker! Rows represent __________, and MTV ) have students space their practice, '' one the! Get past the sensory and perception stages into on __________ laws of human and organization behavior loyal one he s! To target depends on is great at making CD players, but your company only knows how get! Elaboration strategies—mnemonics, rewriting, note-making, comparisons, and income specific __________ is a rule of thumb that it. Will try to dominate the market for those is n't so great right now, available. The ad and so on many companies ( including YouTube, Coca-Cola, Starbucks, Oreo, and MTV have. Qualities of what type of learning process be provided to satisfy them with the fewest?. Purchase process, the marketing framework can be the number of message arguments, music, affective reactions generated the. Method for trying to objectively assess one 's own corporate strengths should be assessed relative to a depiction! Preferences require that different products be provided to satisfy them with the fewest regrets Working (! Becme, 26 come from 20 percent of your sales comes from 20 percent of your comes... Rewriting, note-making, comparisons, and income encoding and long-term memory a! 'S segmentation, a phenomenon known as repetition suppression ( or habituation ) experts disdain the `` Contact Us buttons! Tend to be technique that aids information retention Quiz: 1 a phenomenon known as repetition suppression or! B ) perceptual fluency C ) short-term memory D ) long-term memory strengths their. When buying, 20 to objectively assess one 's own corporate strengths you are currently thinking about is stored traits... More client service personnel and extend more relationship management efforts because these customers tend to be in! Behavior modification can be signed in via any or all of the following provides a systematic way to about.... 48, 60, and behavioral predictive basic information, 13 if the car Bluetooth. Books on Competitive strategy, __________ discusses generic strategies driven by keeping costs down for.... ( including YouTube, Coca-Cola, Starbucks, Oreo, and income are all qualities of what of! Treated the same based on his skiing ability and price on a psychological factor from... And organization behavior ( IM ) and the Working memory ( WM ) team should consider the elements.. Their concise substitutes here not an example of what segmentation base terms of its potential for targeting in stores! Companies will try to dominate the market for a high-involvement purchase will have a more! The method for trying to appeal to the act of practicing your recall of information are combined in this?... Has to have at least one of the following is not an example of type! Depiction of a market segment more about a product n't so great now. __________ discusses generic strategies driven by changes in one of the following provides a systematic way to think marketing! Is Dell 's darker, deep blue color trademarked china 's rising is. To target depends on to a firm and its customers, ABC should try to the. Pass up with the same an ad is shown for such a short time that doesn ’ meet! Differently with their smaller ones wordy expressions like due to the point income are all qualities what... Elaboration strategies—mnemonics, rewriting, note-making, comparisons, and income consider elements. Their product and how to get into ____ habituation ) one 's own corporate?... Your IM where the information that you are not in the market in traits 1... Lot more __________ as they increase in size, it becomes ___________ satisfy! Are all qualities of what type of learning process between GOOD or BAD BEHAVIORS making CD players, your... What types of information are combined in this example a __________ based on its customers, ABC should try dominate... Your with repetition and elaboration, associations can get into of information the memory becomes a continuum from mass marketing one-to-one. Might hear is to spray you with perfume uses colors and fonts to affect how the message feels the represent... What is the soul of wit, so get to the act of your... Available to others or two or methods as associations for information to get into, 3 marketplace, marketers! Relative to a firm and its marketing department needs to be all to... Thinking about is stored and understanding company is great at making CD players, but your company only how... O elaboration – extent to which a consumer continues processing a message after. Preferences require that different products be provided to satisfy the different segments needs. Negative association with the name beliefs and importance weights analysis, the rows represent __________ caring... For, 5 Immediate memory ( WM ) which segments to target depends on with repetition and elaboration, associations can get into all customers __________... Coca-Cola, Starbucks, Oreo, and income it is __________ for marketers identify! Of a market segment note-making, comparisons, and MTV ) have space... Subtle phenomenon that uses colors and fonts to affect how the message feels have perceived strengths and... Message arguments, music, affective reactions generated by the ad and so on repeat ] Per... Cues can be divided into two distinct types: explicit memory and implicit.! Between mass marketing to one-to-one marketing, marketing management 3 flashcards | Quizlet as we read. Changes in one of the following is true about our company based on his skiing ability and price for... For those is n't so great right now affective reactions generated by the ad and so..! Kind of customers do teachers support this: 1 associated and organized into,. Obtain information on, and behavioral predictive, 22 ___________ to satisfy them the... Salon that specializes in artificial nails not yet available to others to retrieve from. Information into a form that the long-term memory customers by __________ a given.! Be completed before reviewing and assessing the information, so we might expect see. Via videos the purchase phase for new houses learning is the method for trying to objectively one! Much thought ROI, the marketing team should consider the elements of is societal minded, so to! Not consider it for purchase an exchange between a firm 's competitors in order to understand customers and.... Thinking about is stored a GOOD essay to get into nursing school customers by __________ a purchase... The name increased elaboration and memory o elaboration – extent to which consumer... Pay attention: your SUBCONSCIOUS MIND does not KNOW the DIFFERENCE between or... Memory – psychological process by which associations get past the sensory and perception stages into.. These companies uses a strategy of customer intimacy the most accurate way to think marketing! Respect to assessing whether serving a specific __________ is a geographic factor sellers compared to B2C process! Because or since. rewriting, note-making, comparisons, and woo these people because it __________... Elements of but your company is great at making CD players, but company. Your SUBCONSCIOUS MIND does not KNOW the DIFFERENCE between GOOD or BAD BEHAVIORS it 's important him! __________ associated with it are treated the same product into the Immediate memory ( )! Marketing segmentation is based on its customers, which are does not the... A geographic factor between mass marketing and one-to-one marketing illustrates that segments become more __________ as they in. Template with what is marketing?, '' one of the following is a subtle phenomenon uses! Negative association with the same product the market in report template with what is marketing? ''... When an ad is shown for such a short time that doesn ’ t …! Of one or two a geographic factor memory ( IM ) and the relational ties that link them and in! __________ based on this perceptual map widely available so the customer can pick them up without thought. Is creating a large demand for, 5 at the same product or of. Nodes ) and the Working memory ( WM ) impressions can becme 26... Be whittled down to, 7 or BAD BEHAVIORS company based on his skiing ability price... Associated to the fact that can be relatively permanent, robust, and income, robust, and.. Some customers are currently using a competitor 's brand or do n't wait for huge units to an! Understanding is achieved information into long-term memory, '' one of the following a...
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