The ad showed an elderly man blowing bubbles for a baby, another one playing with his dog, an executive type dropping a piece of chocolate but still picking it up and eating it after blowing away the dust from it (and checking if anyone noticed), a young father handling his baby who seems to have soiled its diaper, a woman in a saree playing hopscotch with a little girl, a pregnant lady asking her husband to buy her a chocolate in the market because she needs it for the baby in her belly, two girls suddenly breaking into an impulsive fun run after nibbling some chocolate, a middle aged man juggling with a football while his wife watches in surprise, and ended with a boy throwing a chocolate to a girl who is going away in a bus. The answer was clear: by targeting adults. [14][15][16][17], Pehli Nazar Ka Pehla Pyaar: Love at First Sight, "Sophiya Haque led a life as colourful as her repertoire", "Former VJ, actress Sophiya Haque passes away in London", "Obituary: Sophiya Haque, Bollywood actress, appeared in Coronation Street and in the west end", "Sophiya Haque: West End actress who also played Poppy Morales in", "West End actress Sophiya Haque dies at 41", "Former Coronation Street actress Sophiya Haque dies aged 41", "Indian actress and former VJ Sophiya Haque passes away", "Family of actress Sophiya Haque pay tribute to 'beautiful person' after shock cancer death", "Sophiya Haque's partner tells of last nights with star before her", "West End actress Sophiya Haque dies at 41, two weeks after being told she has cancer", https://en.wikipedia.org/w/index.php?title=Sophiya_Haque&oldid=992330900, Creative Commons Attribution-ShareAlike License, Dancer in Red Saaree opposite Akshay Kumar in song "zindagi ko bina pyaar koi kaise guzare", Singer/dancer in song 'Rasiya', Uncredited, This page was last edited on 4 December 2020, at 18:31. Sophiya Haque was a popular … There’s a taste 114 likes. WANTED : CHOISIS TON DESTIN PARAMOUNT TV – Mardi 5 janvier à 22h25. In 2012, she appeared in BBC's Fairy Tales series and in 15 episodes of House of Anubis as Senkhara. Undoubtedly, the advertisements of the 90s things India had were equally iconic. It was well composed and sung quite beautifully and went perfectly with the images. Five years later, Haque moved to Channel [V] in Mumbai and presented television programmes such as Rewind (1998-99) and Sophiya's Choice (1999-2000), admired by viewers for her carefree attitude. Well, he should. And the one pertaining to chocolate was definitely so: chocolate was mainly a “treat” for kids, or something you gave as a reward. INGRÉDIENTS. But it combined many slices of almost daily life that people could identify with. Sophiya acted in films like Snip, Bombay Dreams and The Far Pavilions. That said, many old habits and traditions still remained firmly in place. Actress and VJ Sophiya Haque has died, aged 41. Vishal Dadlani: RIP Sophiya Haque, who along with Danny McGill + Nonie, started a revolution as India's first VJ's on MTV.They were proper megastars in '93. 3:31. memorial dance for Sophiya - Duration: 2:19. modemslaves 218 views. R Madhavan: 'RIP..Sophiya Haque, 1 of early VJ's in MTV, Cadbury model.Cannot forget her in "September Madathil in Alaipayuthe.Shocked and Saddened.' Sophiya Haque (14 June 1971 – 17 January 2013) was an English actress, singer, video jockey and dancer. Bollywood actress Dia Mirza wrote: “RIP Sophiya Haque…I’ll never forget you dancing with abandon onto the cricket field in the Cadbury commercial… (sic).” Sophiya began dance training from a very young age with Mary Forrester in her hometown of Portsmouth before training full time at The Arts Educational School London. Just as in the Hamara Bajaj ad, the jingle played a vital role. Formes de Pâques – Un Paquet de 3. But nothing quite works as well as a “feel good” and happy vibe. Fondée en 1824, elle est rebaptisée en 1969 Cadbury Schweppes, à la suite de sa fusion avec Schweppes, puis retrouve le nom de Cadbury plc en 2008, après s'être séparée de toutes ses activités de boissons, vendues à Dr Pepper Snapple Group. Drama and theatre are all very good and indeed, even needed sometimes. Vous pouvez maintenant goûter aux oeufs Cadbury toute l’année ! The TV and stage star died in a London hospital today (January 17), where she had been undergoing tests after being diagnosed with cancer. What it however focused was on humans and how they were feeling, right through the ad. News Obituaries Obituary: Sophiya Haque, Bollywood actress, appeared in Coronation Street and in the west end Born: 14 June, 1971, in Portsmouth. An adult could also get the simple joy that a child could get out of having a chocolate. Ken Ghosh: Just heard sad news of the passing away of the live wire ex vj of channel v, sophia haque. The ad campaign we are referring to was released in 1993-94. Today, if you feel low, one of the first things someone will tell you is to go have some chocolate, because they are sure it will make you feel better. That really was all there was to it: people being carefree and happy in an almost child-like manner, over seemingly little/routine things. Industry pays tribute to Sophiya Haque. [2] Subsequently, she worked as a video jockey for MTV Asia for seven years and Channel V.[4], Haque was employed as a presenter at STAR TV in Hong Kong in 1992. She was suffering from pneumonia and developed a clot on her lungs. Sophiya Haque was born in Portsmouth to a Bangladeshi father and a British mother. Je disais donc, OMG un martini aux oeufs Cadbury !! [10] She was diagnosed with cancer when she was working in the Michael Grandage production of Privates on Parade, playing the role of, Sylvia Morgan, a Welsh-Indian singer and dancer performing for the British troops in Malaya in 1948. [1] She was the youngest of three daughters. Stuff that was not supposed to really excite adults, who were expected to be “over” such things, and have grown past them. Indian actress and model Sophiya Haque died early on Thursday morning in London. It simply pointed out that having a chocolate could make you happy. Interestingly, many felt that the girl in the ad was popular VJ Sophiya Haque, so much that when Haque passed away in 2013, fellow actor Dia Mirza tweeted that she would never forget her “dancing with abandon on the cricket field in the Cadbury commercial”. Recette pour 1 portion. Join Facebook to connect with Sophia Haque and others you may know. Click here to join our channel (@indianexpress) and stay updated with the latest headlines. Cocoa Life. Girls.[8]. However, a much greater challenge is to not just sell a product, but to change the way the target audience sees and perceives it, what the marketers like to call its “positioning”. Cadbury Inventor Find out more. It is not as if no one had tried marketing chocolates to audiences beyond children. You can break stereotypes without offending. The “Asli Swaad Zindagi Ka” campaign also featured a very famous ad, which showed a girl dancing on the pitch after her friend had hit a six. The composition of the song was relaxing, and very catchy (people actually liked listening to it, even without the video – check the Ad-ditional Facts below). ASIA PACIFIC - The death last month of actor Sophiya Haque marked the passing of one of Asia’s most popular television presenters. Cadbury Sac de Mini Oeufs en Chocolat 80g – Un Paquet de 3 – Mini œufs en chocolat au lait solide dans une coquille de sucre croquante. [2] Between December 2008 and June 2009,[9] she played Poppy Morales, the barmaid and assistant manager of the Rovers Return, in Coronation Street and by coincidence, shared her dressing room with Coronation Street's Auntie Pam played by actress Kate Anthony, who was also her first cousin. Believe Ad or Not: Some Ad-ditional Facts. So much so that people even sing it on Smule, a social networking music application that provides lyrics and background music even while you sing! She was duly corrected. At a time when the economy and the market were changing, and people were coming under pressure and hustling for their jobs and adapting to new conditions, the ads told you that something as small as nibbling a chocolate could make you happy. Reports say that Sophiya had been battling cancer for a long time and was admitted to a hospital in London where she died in her sleep. Pooja Bhatt: Tragic news about Sophiya Haque. But it too had largely stuck to the “sell it to the kids” formula. There was no hard sell of the product. The brand changed the way we looked at the product that had been around for years, and indeed made it synonymous with happiness. Evidently he got the idea for it during a holiday in Hawaii. whatsapp 0 whatsapp 0 Facebook 0 Tweet 0 linkedin 0. Sophiya Haque (14 June 1971 â 17 January 2013) was an English actress, singer, video jockey and dancer. Employé de bureau maladroit et angoissé, Wesley Allan Gibson mène une vie morne, harcelé par sa patronne obèse qui ne manque pas une occasion de l'humilier, et trahi par sa petite amie, qui le trompe dès qu'il a le dos tourné. She developed a lung clot and pneumonia and in the early hours of 17 January 2013, she died in her sleep in a London hospital, while undergoing tests. Chocolate had always been seen as something that had come in from the west – most chocolate ads were predominantly in English. The minute long (a long time for an ad in those days) ad showed adults across different age groups doing routine things and just being happy. The ad did not highlight or make the product the hero – it barely had a few glimpses of the chocolate itself. The ad did not try to tell you to go out and have chocolate or say that chocolate was super good for you. While there were many ads in the campaign, one in particular stood out. She passed away early morning on January 16. [11], Haque lived in Knaphill, Surrey, with her partner, musical director David White, and the couple were in the process of building a houseboat when she fell ill.[12][13], Around Christmas 2012, Haque was diagnosed with cancer. How then could the brand expand its share? That is because it highlighted simple joys that are constant throughout one’s life – the joy of playing with one’s dog, playing on the road, juggling a football, and of course, having chocolate. The Indian Express is now on Telegram. Kya swaad hai zindagi mein.”, “There is something special in all of us Like the very best ads, “Asli Swaad Zindagi Ka” has a timeless element to it. Cadbury Creme Egg x 24 Individual Eggs) 4,4 sur 5 étoiles 339. The answer came in the form of an ad campaign, from Ogilvy and Mather. Next week: When Aamir Khan went through hell to get a Pepsi! Interestingly, many felt that the girl in the ad was popular VJ Sophiya Haque, so much that when Haque passed away in 2013, fellow actor Dia Mirza tweeted that she would never forget her “dancing with abandon on the cricket field in the Cadbury commercial”. It even had a slight negative perception among some parents, who associated it with tooth decay (aided by communications from toothpaste brands). They were children in the ad all right. Habituellement expédié sous 2 à 3 jours. Does the voice in that jingle sound familiar? While the ad did not directly connect chocolate with happiness, the appearance of Cadbury’s Dairy Milk Chocolate every now and then, very subtly connected the two together. For many, this ad remains the most popular of the series. Oliver Thompson, her agent confirmed her death. While all this was happening, a very gentle song played in the background. There’s a taste in life…”, The ad ended with the line of the campaign “Asli swaad zindagi ka” (“The real taste of life”). [2], In 2002, Haque returned to the United Kingdom to star as Rani in Andrew Lloyd Webber's Bombay Dreams. R.I.P Sophiya Haque. Surnoms, polices sympas, symboles et tags en relation avec Cadburys. 14,99 € 14,99 € (14,99 €/unité) Livraison GRATUITE. [2][3], Haque started as the lead vocalist in the band Akasa; they signed a deal with Warner Bros. in 1988. Pritish Nandy: 'Sad. Titled “Asli Swaad Zindagi Ka,” the campaign changed the whole perception of chocolates in India. 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VJ-turned-actor Sophiya Haque dies of cancer at 41; Cops, US team meet to thrash out row over extradition ‘Vaccination card’: Your toddler’s Health Passport New Delhi, Fri, 18 Jan 2013 NI Wire. Cable TV was making its presence felt and the State’s hold on the market was much looser. Cadbury — Mum’s Birthday TV Advert — 2018 This Cadbury advert is an absolutely touching storytelling, that describes the true and pure mother-daughter love . Only Time Will Tell - … In 1997, she moved to Mumbai to try her luck in films and became a well known VJ. Through “Asli swaad zindagi ka”, Cadbury changed that perception. Créez de bons noms pour des jeux, des profils, des marques ou des réseaux sociaux. 2:19. [7] In 2012, she starred as Soraya in Wah! Akriti Rana and Nimish Dubey write on technology and communication, and have worked in both fields. Women in sarees were not expected to play hopscotch on the road, adults did not pick up chocolate from the ground and eat it, expecting mothers were not supposed to stubbornly demand chocolate (just like kids) and middle-aged people were not supposed to be trying skating or dancing with cheerleaders. You have to remember the “Jalebi” kid from the ad. As far as adults went, chocolate had a slight romantic connotation at best (it was something you gave along with flowers to your date), but it was not seen as something that could be enjoyed by anyone at any time. It actually became a hit in its own right. Popular in the 90s, VJ, Sophiya Haque, rose to fame in India with Channel V's show Sophiya’s Choice. Advertisements are meant to sell a product or a concept. Kuchch baat hai hum sabhi mein He writes about techn... read more, Akriti RanaAkriti Rana is based in Delhi and writes on technology and communicati... read more, Copyright © 2021 The Indian Express [P] Ltd. 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She was brought up by her mother, Thelma, a schoolteacher. For many, this ad remains the most popular of the series. Remember the iconic celebration of Sophiya Haque shown in the 90s Cadbury ad when the male lead hit the ton. These were its lyrics: “Kuchch khaas hai hum sabhi mein The ad changed the way people looked at “adulting,” stressing how it does not have to be serious all the time. Sophiya Haque … And yet Cadbury executed it without causing any offence to anyone whatsoever. Cadbury est une ancienne entreprise agroalimentaire britannique spécialisée dans les confiseries et les boissons non-alcolisées. Her first Bollywood film was Khoobsurat, and she later made several more including Mangal Pandey: The Rising. Candy and sweets were supposed to be a source of joy only for children. 4,9 sur 5 étoiles 12. Indian Ad-Age: How Lijjat Ad-ed value to the perfect Indian snack, Ramnath Goenka Excellence in Journalism Awards, Statutory provisions on reporting (sexual offenses), This website follows the DNPA’s code of conduct. It was a time when India was in the early stages of liberalisation, with Manmohan Singh’s revolutionary budget having opened up the market and boosted private enterprise. There's a glass in everyone Find out more. Over the years, the brand has made chocolate an essential part of happiness and celebration – from Khush Hai Zamaana Aj Pehli Tareekh Hai to Kuchh Meetha Ho Jaye, but Asli Swaad Zindagi Ka is perhaps where it all started. The people featured in the ad came from different backgrounds, were of different ages, and different genders, but what they all shared was a simple sense of joy. She was the kind of person you had to meet to believe and I miss her every day. Haque was diagnosed with cancer before … A song with a very soothing happy tone, adding to the light vibe of the ad. Sounds rather simple? Welcome to the home of Cadbury - choc-full of history, news and tasty treats! Sophiya appeared in several movies including "Mangal Pandey: The Rising" (2005) and also attracted much positive notice by dancing in a Cadbury candy commercial. But while it was a catchy line, the concept itself did not quite catch on. There is something remarkable in all of us It will cheer you up. In 2008, she took a small supporting role in the film Wanted. For all the latest Entertainment News, download Indian Express App. And definitely not adults. They have been associated with a regular section on advertising at TechPP.com. Pâques arrive et qui dit Pâques dit Oeuf Cadbury, à moins que vous vivez dans une montagne quelque part reclus de la société. One of those select few that did so was Cadbury. Some took to twitter to express their shock. Sophiya Haque was about to star in a new West End show last December when, on the eve of opening night, she was struck by terrible back pain. Many have tried to achieve this, but very few have actually succeeded. Died: 16 January, 2013, in London, aged 41 Unlike many long ads (a minute was a long time in those days), the “Asli Swaad Zindagi Ka” ad did not have a storyline. Rare clips of Sophiya Haque, a well-known VJ at Channel [V] India. ACV: Can you talk a bit about raising money for cancer research and your friendship with Sophiya Haque? The idea was almost sacrilegious at that time, as it went against conventional “adults are serious” beliefs. Not only did the ad use adults for a product that was perceived as being “for children,” it also broke away from the stereotypical image that adults had. Indian Ad-Age | How Cherry Charlie made Cherry Blossom Shine | How ‘Mummy, I am Hungry’ made Maggi a household name in India | How Hamara Bajaj felt the heartbeat of a nation. Proof that holidays work for creatives! It is Shankar Mahadevan. It did not show any children eating chocolate but instead brought out the inner child that lies hidden in most of us. Returning to England in 2002 she made her West End bow as Miss Mona in Andrew Lloyd Webber's "Bombay Dreams" and was also seen in 2005's "The Far Pavillions". A cricket spin off…and a mistaken identity. Indian actress, VJ and Cadbury Girl Sophiya Haque dies of Pneumonia in London. Amul, one of the leading brands, had tried an advertising campaign that focused on making its chocolates more acceptable for an older audience using the line “I am too old for __, I am too young for ___, but I think I am just right for Amul chocolates”. Indian Ad-age: How a jingle made Nirma sabki pasand! A special award has been named in tribute to late Asian actress Sophiya Haque The finalists for the first Asian Media Awards were unveiled at London’s Living Room at City Hall, last night. We had been in four shows together, sharing a dressing room each time. However, this limited its market, a market that was growing stagnant and not expanding rapidly (also because of the fact that Indian families were growing smaller). Actress Sophiya Haque, best known for her stint as a video jockey on MTV, passed away in London on Thursday morning. He remembered the ad as “the jingle that gave my first recognition more than twenty years ago” on his Facebook account. Kuchch swaad hai The language of the ad played a vital role too. DP: Sophiya was a good friend of mine for about ten years. One of the leading brands in the market was Cadbury, which had been selling chocolates in India for decades. Up Next. The “Asli Swaad Zindagi Ka” jingle remains very popular to this day. Find out about Cadbury's COVID-19 response efforts. In spades. She is best known for playing the role … View the profiles of people named Sophia Haque. “Asli Swaad Zindagi Ka” had it. Nimish DubeyNimish is a freelance writer based in New Delhi. And the extent to which it succeeded can be gauged from the fact that Cadbury is still playing the “happiness equals chocolate” card. Wah! Because I'm Young (5) - Akasa & Sophiya Haque - Duration: 3:31. bhilaj 2,152 views. Adults being child-like and yet being happy? It’s special [5][6] In 2005, she starred as Janoo Rani in the West End theatre musical production of The Far Pavilions. And if that does not tell you how effective the ad was, nothing will. Life comes with many tastes, but thanks to Cadbury, chocolate is now one of them. Chocolates in India remained entrenched in “Kids Land.” Or as we would say today, chocolates were “kidzoned.”. Former VJ Sophiya Haque passes away British Asian VJ and actress Sophiya Haque passed away this morning. ], in 2002, Haque returned to the Kids ” formula brands in the form of an campaign... 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Vj, Sophiya Haque was born in Portsmouth to a Bangladeshi father a... Are referring to was released in 1993-94 la société 5 ) - Akasa & Sophiya who. 218 views made several more including Mangal Pandey: the Rising to try her in. Was Cadbury, à moins que vous vivez dans une montagne quelque part reclus de la société this remains! Eggs ) 4,4 sur 5 étoiles 339 of us but how could you convince folk. Leading brands in the 90s things India had were equally iconic and is... Traditions still remained firmly in place had a few glimpses of the series: Sophiya was a catchy line the... Des jeux, des marques ou des réseaux sociaux, which had in. Were the ones that were hidden inside every adult to be serious all the latest Entertainment news download., symboles et tags en relation avec Cadburys any children eating chocolate but instead brought out the inner child lies... Sacrilegious at that time, as it went against conventional “ adults are serious ” beliefs to.... Serious ” beliefs slices of almost daily life that people could identify with man behind the ad was nothing. To fame in India remained entrenched in “ Kids Land. ” or as we would today. A few glimpses of the chocolate itself PARAMOUNT TV – Mardi 5 janvier 22h25! Been in four shows together, sharing a dressing room each time composed and sung quite beautifully and perfectly. A timeless element to it: people being carefree and happy in an almost child-like manner, over little/routine! ) - Akasa & Sophiya Haque who starred in Coronation Street has died days after being with! 7 ] in 2012, she took a small supporting role in the market was much.! A catchy line, the jingle played a vital role folk to eat something that was almost as associated. Aamir Khan went through hell to get a Pepsi not have to the!, Piyush Pandey chocolate or say that chocolate was super good for you Nimish! Released in 1993-94 good friend of mine for about ten years mais dans ce cas vous! Happy tone, adding to the light vibe of the series from Pneumonia and developed a clot on her...., as it went against conventional “ adults are serious ” beliefs rose to fame in with... Boissons non-alcolisées Rana and Nimish Dubey write on technology and communication, and have chocolate or say that chocolate super. – most chocolate ads were predominantly in English British Jewish mother show Sophiya ’ s popular! Joy that a child could get out of having a chocolate latest Entertainment,... The death last month of actor Sophiya Haque, a schoolteacher in Kids. Créez de bons noms pour des jeux, sophiya haque cadbury ad profils, des ou... Ex VJ of channel V, Sophia Haque and others you may know to achieve this, very. Still remained firmly in place it simply pointed out that having a.., but very few have actually succeeded Haque has died in London at the the...
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